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| Criterion |  Business Strategy Balanced Scorecard |  UX Research User Interviews |  Product Discovery Test Card |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | High | Low | Low | Low |
Timedifferent | Halber Tag bis mehrere Wochen | 30–60 min per interview | 20-35 min | 30-60 min |
Participantsdifferent | 4-12 | 1 participant per interview | 1-5 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | Interview Notes, Themes, Insight Summary | Test Card with a pre-set threshold | Counter Metric List, Guardrail Definitions |
Tagsno overlap | StrategyMetricsExecution | QualitativeResearchCustomerDiscovery | ExperimentsValidationDiscoveryHypothesis | MetricsMeasurementStrategyExperiments |