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| Criterion |  Business Strategy Balanced Scorecard |  UX Research User Interviews |  UX Research HEART Framework |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | High | Low | Medium | Low |
Timedifferent | Halber Tag bis mehrere Wochen | 30–60 min per interview | 120 min initial, dann laufend | 30-60 min |
Participantsdifferent | 4-12 | 1 participant per interview | 3-6 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | Interview Notes, Themes, Insight Summary | HEART-GSM Table, Dashboard | Counter Metric List, Guardrail Definitions |
Tagsno overlap | StrategyMetricsExecution | QualitativeResearchCustomerDiscovery | MetricsUX researchMeasurementSatisfaction | MetricsMeasurementStrategyExperiments |