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| Criterion |  Business Strategy Balanced Scorecard |  Product Discovery Smoke Test |  Growth A/B Testing |  Growth Pirate Metrics AARRR |
|---|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. |
Complexitydifferent | High | Low | High | Medium |
Timedifferent | Halber Tag bis mehrere Wochen | 1-5 Tage | 1-4 Wochen | 1-2 h Setup, laufend |
Participantsdifferent | 4-12 | Nutzertraffic | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Async | Async | Workshop + async |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary | AARRR funnel, Metric baseline, Experiment backlog |
Tagsno overlap | StrategyMetricsExecution | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation | GrowthMetricsExperiments |