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| Criterion |  Business Strategy Balanced Scorecard |  UX Research Personas |
|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | High | Medium |
Timedifferent | Halber Tag bis mehrere Wochen | 1-3 Tage |
Participantsdifferent | 4-12 | Internes Team |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | StrategyMetricsExecution | ResearchCustomerSynthesis |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
