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| Criterion |  Business Strategy Balanced Scorecard |  Product Discovery Opportunity Interview |  Product Discovery Problem Interview |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | Halber Tag bis mehrere Wochen | 30-60 min je Interview | 30-60 min je Interview | 30-60 min |
Participantsdifferent | 4-12 | 5-12 Interviews | 5-12 Interviews | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | Interview Notes, Opportunity Themes, Customer Quotes | Problem Evidence, Risk Notes, Customer Segments | Counter Metric List, Guardrail Definitions |
Tagsno overlap | StrategyMetricsExecution | DiscoveryInterviewsOpportunityCustomer | DiscoveryInterviewsValidation | MetricsMeasurementStrategyExperiments |