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| Criterion |  Business Strategy Balanced Scorecard |  Product Discovery Opportunity Interview |  Product Strategy KPI Tree |  UX Research HEART Framework |
|---|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | Halber Tag bis mehrere Wochen | 30-60 min je Interview | 90-180 min initial, dann laufend | 120 min initial, dann laufend |
Participantsdifferent | 4-12 | 5-12 Interviews | 3-8 | 3-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | Interview Notes, Opportunity Themes, Customer Quotes | KPI Tree, Owner List | HEART-GSM Table, Dashboard |
Tagsno overlap | StrategyMetricsExecution | DiscoveryInterviewsOpportunityCustomer | MetricsStrategyAlignmentMeasurement | MetricsUX researchMeasurementSatisfaction |