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| Criterion |  Business Strategy Balanced Scorecard |  UX Research HEART Framework |  Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | High | Medium | Low |
Timedifferent | Halber Tag bis mehrere Wochen | 120 min initial, dann laufend | 45-90 min |
Participantsdifferent | 4-12 | 3-6 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | HEART-GSM Table, Dashboard | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | StrategyMetricsExecution | MetricsUX researchMeasurementSatisfaction | GrowthStrategyMarketPortfolio |
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