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| Criterion |  Business Strategy Balanced Scorecard |  UX Research HEART Framework |  Growth A/B Testing |  Growth Pirate Metrics AARRR |
|---|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. |
Complexitydifferent | High | Medium | High | Medium |
Timedifferent | Halber Tag bis mehrere Wochen | 120 min initial, dann laufend | 1-4 Wochen | 1-2 h Setup, laufend |
Participantsdifferent | 4-12 | 3-6 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | HEART-GSM Table, Dashboard | Experiment results, Decision log, Learning summary | AARRR funnel, Metric baseline, Experiment backlog |
Tagsno overlap | StrategyMetricsExecution | MetricsUX researchMeasurementSatisfaction | ExperimentsGrowthAnalyticsValidation | GrowthMetricsExperiments |