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| Criterion |  Business Strategy Balanced Scorecard |  Growth Growth Experiment |  Product Discovery Smoke Test |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | High | Medium | Low | Low |
Timedifferent | Halber Tag bis mehrere Wochen | 1-2 Wochen | 1-5 Tage | 30-60 min |
Participantsdifferent | 4-12 | 1-6 | Nutzertraffic | 2-6 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | Experiment card, Result summary, Next bet | Interest Metrics, Conversion Signal, Learning Note | Counter Metric List, Guardrail Definitions |
Tagsno overlap | StrategyMetricsExecution | MarketingGrowthExperimentsLearning | ValidationExperimentsDemandGrowth | MetricsMeasurementStrategyExperiments |