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| Criterion |  Business Strategy Balanced Scorecard |  Engineering Goal Question Metric |  Growth North Star Metric |
|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | Halber Tag bis mehrere Wochen | 90-180 min | 1-2 h |
Participantsdifferent | 4-12 | 3-6 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | GQM Table, Metric Profiles | North Star metric, Input metric tree, Measurement cadence |
Tags1 shared | StrategyMetricsExecution | MetricsMeasurementEngineeringAlignment | GrowthMetricsAlignmentRetention |
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