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| Criterion |  Business Strategy Balanced Scorecard |  Engineering Goal Question Metric |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | High | Medium | High |
Timedifferent | Halber Tag bis mehrere Wochen | 90-180 min | 1-4 Wochen |
Participantsdifferent | 4-12 | 3-6 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Async |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | GQM Table, Metric Profiles | Experiment results, Decision log, Learning summary |
Tagsno overlap | StrategyMetricsExecution | MetricsMeasurementEngineeringAlignment | ExperimentsGrowthAnalyticsValidation |
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