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| Criterion |  Business Strategy Balanced Scorecard |  Growth Funnel Analysis |  Growth North Star Metric |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | Halber Tag bis mehrere Wochen | 1-3 h | 1-2 h | 1-2 h |
Participantsdifferent | 4-12 | 1-5 | 3-8 | 4-12 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | Funnel report, Drop-off analysis, Optimization hypotheses | North Star metric, Input metric tree, Measurement cadence | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | StrategyMetricsExecution | AnalyticsConversionGrowth | GrowthMetricsAlignmentRetention | AlignmentStakeholdersStrategyFacilitation |