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| Criterion |  Business Strategy Balanced Scorecard |  Growth Funnel Analysis |  Product Discovery Fake Door Test |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | Halber Tag bis mehrere Wochen | 1-3 h | 1-5 Tage | 30-60 min |
Participantsdifferent | 4-12 | 1-5 | Nutzertraffic | 2-6 |
Formatdifferent | Workshop + async | Async | Async | Workshop + async |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | Funnel report, Drop-off analysis, Optimization hypotheses | Click Data, Interest Signal, Learning Decision | Counter Metric List, Guardrail Definitions |
Tagsno overlap | StrategyMetricsExecution | AnalyticsConversionGrowth | ValidationExperimentsDemandDiscovery | MetricsMeasurementStrategyExperiments |