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| Criterion |  Business Strategy Balanced Scorecard |  UX Research Empathy Mapping |  UX Research HEART Framework |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | High | Low | Medium | Low |
Timedifferent | Halber Tag bis mehrere Wochen | 30–60 min | 120 min initial, dann laufend | 45–90 min |
Participantsdifferent | 4-12 | 4-8 | 3-6 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | Empathy Map, Assumptions List, Research Gaps | HEART-GSM Table, Dashboard | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | StrategyMetricsExecution | SynthesisQualitativeWorkshop | MetricsUX researchMeasurementSatisfaction | SynthesisQualitativeRoot cause |