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| Criterion | ![]() Business Strategy Balanced Scorecard | ![]() Business Strategy Ansoff Matrix | ![]() UX Research HEART Framework |
|---|---|---|---|
Purposedifferent | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. |
Complexitydifferent | High | Low | Medium |
Timedifferent | Halber Tag bis mehrere Wochen | 45-90 min | 120 min initial, dann laufend |
Participantsdifferent | 4-12 | 2-8 | 3-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Balanced Scorecard, Strategic Measures, Initiative Map | Ansoff Matrix, Growth Options, Risk Notes | HEART-GSM Table, Dashboard |
Tagsno overlap | StrategyMetricsExecution | GrowthStrategyMarketPortfolio | MetricsUX researchMeasurementSatisfaction |
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