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Criterion
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Empathy Mapping
UX Research
Empathy Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitysame
LowLowLowLow
Timedifferent
45-90 min30–60 min45–90 min1-2 h
Participantsdifferent
2-84-83-102-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Assumption List, Critical Assumptions, Learning PlanEmpathy Map, Assumptions List, Research GapsTheme clusters, Insight statements, Opportunity areasDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
AssumptionsRiskDecisionDiscovery
SynthesisQualitativeWorkshop
SynthesisQualitativeRoot cause
StrategyDecisionAssumptionsHypothesis
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