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| Criterion |  Decision Making Assumption Surfacing |  Product Strategy Counter Metrics |  Growth A/B Testing |  Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Low | Low | High | Low |
Timedifferent | 45-90 min | 30-60 min | 1-4 Wochen | 1-2 h |
Participantsdifferent | 2-8 | 2-6 | 1-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Assumption List, Critical Assumptions, Learning Plan | Counter Metric List, Guardrail Definitions | Experiment results, Decision log, Learning summary | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | AssumptionsRiskDecisionDiscovery | MetricsMeasurementStrategyExperiments | ExperimentsGrowthAnalyticsValidation | StrategyDecisionAssumptionsHypothesis |