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Criterion
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
LowLowMediumLow
Timedifferent
45-90 min45-90 min1-3 h1-2 h
Participantsdifferent
2-82-82-102-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Assumption List, Critical Assumptions, Learning PlanAnsoff Matrix, Growth Options, Risk NotesPESTLE Map, External Risks, Strategic QuestionsDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
AssumptionsRiskDecisionDiscovery
GrowthStrategyMarketPortfolio
StrategyMarketAnalysis
StrategyDecisionAssumptionsHypothesis
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