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Criterion
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumLowHigh
Timedifferent
45-60 min1-2 h Setup, laufend30-60 min1-4 Wochen
Participantsdifferent
2-82-81-51-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Assumption map, Test backlog, Risk rankingAARRR funnel, Metric baseline, Experiment backlogCompleted Experiment Canvas, Success MetricExperiment results, Decision log, Learning summary
Tags1 shared
AssumptionsRiskExperimentsValidation
GrowthMetricsExperiments
ExperimentsValidationDiscoveryHypothesis
ExperimentsGrowthAnalyticsValidation
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