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Criterion
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
45-60 min1-2 h1-5 Tage1-5 Tage
Participantsdifferent
2-83-8NutzertrafficNutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncAsync
Outputdifferent
Assumption map, Test backlog, Risk rankingNorth Star metric, Input metric tree, Measurement cadenceClick Data, Interest Signal, Learning DecisionInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
AssumptionsRiskExperimentsValidation
GrowthMetricsAlignmentRetention
ValidationExperimentsDemandDiscovery
ValidationExperimentsDemandGrowth
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