View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Assumption Mapping |  Business Strategy Ansoff Matrix |  Product Discovery Test Card |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 45-60 min | 45-90 min | 20-35 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 2-8 | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Assumption map, Test backlog, Risk ranking | Ansoff Matrix, Growth Options, Risk Notes | Test Card with a pre-set threshold | Experiment results, Decision log, Learning summary |
Tagsno overlap | AssumptionsRiskExperimentsValidation | GrowthStrategyMarketPortfolio | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |