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| Criterion |  Product Discovery Assumption Mapping |  Business Strategy Ansoff Matrix |  Business Strategy 5-Minuten VC-Check |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 45-60 min | 45-90 min | 5-15 min | 1-5 Tage |
Participantsdifferent | 2-8 | 2-8 | 1-5 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Assumption map, Test backlog, Risk ranking | Ansoff Matrix, Growth Options, Risk Notes | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | AssumptionsRiskExperimentsValidation | GrowthStrategyMarketPortfolio | StartupValidationCompetition | ValidationExperimentsDemandGrowth |