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| Criterion |  Decision Making Argument Mapping |  Product Discovery Outcome-Driven Innovation |  UX Research Surveys |  Innovation Design Sprint |
|---|---|---|---|---|
Purposedifferent | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. |
Complexitydifferent | Medium | High | Medium | High |
Timedifferent | 1-3 h | Mehrere Wochen | 3-14 Tage | 4-5 Tage |
Participantsdifferent | 1-8 | 2-6 researchers plus sample | 50+ | 5-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop |
Outputdifferent | Argument Map, Evidence Gaps, Decision Rationale | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Survey Results, Charts, Segment Insights | Prototype, Test Findings, Decision Rationale |
Tagsno overlap | SensemakingDecisionRationale | OutcomesInnovationResearchQuantitative | QuantitativeResearchValidation | Design sprintPrototypeValidationInnovation |