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Criterion
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Purposedifferent
When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.
Complexitydifferent
MediumHighMediumHigh
Timedifferent
1-3 hMehrere Wochen1-3 h1 Tag bis mehrere Wochen
Participantsdifferent
1-82-6 researchers plus sample2-84-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Argument Map, Evidence Gaps, Decision RationaleDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesIssue Map, Positions, Argument NotesProblem Statement, Prototype, Test Learnings
Tagsno overlap
SensemakingDecisionRationale
OutcomesInnovationResearchQuantitative
RationaleKnowledgeDecision
InnovationPrototypeResearch
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