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Criterion
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 h60-120 min1-2 h45-90 min
Participantsdifferent
1-83-82-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Argument Map, Evidence Gaps, Decision RationaleFlywheel Map, Friction Points, Growth Levers, Experiment BacklogDIBB document, Belief list, Bet list, Learning reportAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
SensemakingDecisionRationale
GrowthRetentionConversion
StrategyDecisionAssumptionsHypothesis
GrowthStrategyMarketPortfolio
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