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Criterion
A paper-based illustration representing arc42 with its core stages and visible working result.
Architecture
arc42
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Purposedifferent
arc42 structures architecture knowledge so teams can document system, decisions, and risks consistently. The template builds a living understanding of the architecture instead of scattered notes.When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.
Complexitydifferent
LowMediumLowLow
Timedifferent
1-2 Tage1-5 Tage30-60 min15-45 min
Participantsdifferent
1-4Nutzertraffic1-81-3
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncAsync
Outputdifferent
Architecture Document, Context View, Runtime View, Deployment ViewLanding Page, Conversion Data, Learning SummaryWhy Statement, Messaging Notes, Positioning DraftADR File, Decision Log, Rationale
Tagsno overlap
ArchitectureDocumentationCommunication
ValidationConversionMarketing
MarketingPositioningCommunication
ArchitectureRationaleDocumentationGovernance
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