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Criterion
A paper-based illustration representing arc42 with its core stages and visible working result.
Architecture
arc42
Paper illustration for Golden Circle
Growth
Golden Circle
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
Purposedifferent
arc42 structures architecture knowledge so teams can document system, decisions, and risks consistently. The template builds a living understanding of the architecture instead of scattered notes.In positioning and communication, what an offering actually stands for often becomes blurred. The Golden Circle sharpens a product's inner rationale and connects purpose, approach, and offering into a clear statement.When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design.
Complexitydifferent
LowLowMediumMedium
Timedifferent
1-2 Tage30-60 min1-5 Tage60-120 min
Participantsdifferent
1-41-8Nutzertraffic2-8
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Architecture Document, Context View, Runtime View, Deployment ViewWhy Statement, Messaging Notes, Positioning DraftLanding Page, Conversion Data, Learning SummaryCommunication Canvas, Stakeholder Messages, Architecture Communication Plan
Tagsno overlap
ArchitectureDocumentationCommunication
MarketingPositioningCommunication
ValidationConversionMarketing
ArchitectureCommunicationStakeholdersCanvas
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