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| Criterion |  Business Strategy Ansoff Matrix |  Decision Making Wideband Delphi |  Product Strategy ICE Scoring |  Decision Making Delphi Method |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | A single opinion rarely holds up for planning when the future is genuinely uncertain. It separates options, evaluation criteria, and open risks. The result is captured as an Estimate Range, Assumption Log, and Expert Consensus Notes. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. |
Complexitydifferent | Low | High | Low | High |
Timedifferent | 45-90 min | 1-4 h or multiple rounds | 30-60 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 4-12 Experten | 2-8 | 6-30 Experten |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Estimate Range, Assumption Log, Expert Consensus Notes | ICE Table, Top Idea List | Expert Forecast, Consensus Range, Assumption Notes |
Tagsno overlap | GrowthStrategyMarketPortfolio | EstimationExpertsForecasting | PrioritizationScoringGrowthDecision | ForecastingExpertsDecisionStrategy |