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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Value Chain Analysis |  Product Discovery Test Card |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | High | Low | High |
Timedifferent | 45-90 min | Half day | 20-35 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 3-8 | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Value Chain Map, Lever List | Test Card with a pre-set threshold | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyBusiness modelDiagnosisAnalysis | ExperimentsValidationDiscoveryHypothesis | ExperimentsGrowthAnalyticsValidation |