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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Value Chain Analysis |  Product Discovery Smoke Test |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | High | Low | Medium |
Timedifferent | 45-90 min | Half day | 1-5 Tage | 1-5 Tage |
Participantsdifferent | 2-8 | 3-8 | Nutzertraffic | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop | Async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Value Chain Map, Lever List | Interest Metrics, Conversion Signal, Learning Note | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyBusiness modelDiagnosisAnalysis | ValidationExperimentsDemandGrowth | ValidationExperimentsDemandDiscovery |