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| Criterion | ![]() Business Strategy Ansoff Matrix | ![]() Business Strategy Value Chain Analysis | ![]() Product Discovery Riskiest Assumption Test | ![]() Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Low | High | Medium | Low |
Timedifferent | 45-90 min | Half day | 1-2 Wochen pro Iteration | 30-60 min |
Participantsdifferent | 2-8 | 3-8 | 2-6 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Value Chain Map, Lever List | Prioritized Assumption List, Test Plan, Results Report | Completed Experiment Canvas, Success Metric |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyBusiness modelDiagnosisAnalysis | ExperimentsValidationDiscoveryAssumptions | ExperimentsValidationDiscoveryHypothesis |



