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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Value Chain Analysis |  Product Discovery Riskiest Assumption Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | High | Medium | High |
Timedifferent | 45-90 min | Half day | 1-2 Wochen pro Iteration | 1-4 Wochen |
Participantsdifferent | 2-8 | 3-8 | 2-6 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Value Chain Map, Lever List | Prioritized Assumption List, Test Plan, Results Report | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyBusiness modelDiagnosisAnalysis | ExperimentsValidationDiscoveryAssumptions | ExperimentsGrowthAnalyticsValidation |