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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Value Chain Analysis |  Product Discovery Fake Door Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | High | Medium | High |
Timedifferent | 45-90 min | Half day | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | 2-8 | 3-8 | Nutzertraffic | 1-6 |
Formatdifferent | Workshop + async | Workshop | Async | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Value Chain Map, Lever List | Click Data, Interest Signal, Learning Decision | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyBusiness modelDiagnosisAnalysis | ValidationExperimentsDemandDiscovery | ExperimentsGrowthAnalyticsValidation |