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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Value Chain Analysis |  Business Strategy Blue Ocean Strategy Canvas |  Business Strategy PESTLE Analysis |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. |
Complexitydifferent | Low | High | Medium | Medium |
Timedifferent | 45-90 min | Half day | 2-4 h | 1-3 h |
Participantsdifferent | 2-8 | 3-8 | 3-10 | 2-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Value Chain Map, Lever List | Strategy Canvas, Value Curve, ERRC Actions | PESTLE Map, External Risks, Strategic Questions |
Tags1 shared | GrowthStrategyMarketPortfolio | StrategyBusiness modelDiagnosisAnalysis | StrategyPositioningInnovationValue | StrategyMarketAnalysis |