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| Criterion | ![]() Business Strategy Ansoff Matrix | ![]() Decision Making Trade-off Analysis | ![]() Decision Making Assumption Surfacing | ![]() Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 45-90 min | 45-120 min | 45-90 min | 1-2 h |
Participantssame | 2-8 | 2-8 | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Trade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides | Assumption List, Critical Assumptions, Learning Plan | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | GrowthStrategyMarketPortfolio | TradeoffsDecisionCriteriaOptions | AssumptionsRiskDecisionDiscovery | StrategyDecisionAssumptionsHypothesis |



