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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowMediumLowMedium
Timedifferent
45-90 min45-120 min45-90 min45-60 min
Participantssame
2-82-82-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesTrade-off Matrix, Criteria List, Decision Rationale, Accepted DownsidesAssumption List, Critical Assumptions, Learning PlanAssumption map, Test backlog, Risk ranking
Tagsno overlap
GrowthStrategyMarketPortfolio
TradeoffsDecisionCriteriaOptions
AssumptionsRiskDecisionDiscovery
AssumptionsRiskExperimentsValidation
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