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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy TOWS Matrix |  Decision Making Delphi Method |  Business Strategy PESTLE Analysis |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. |
Complexitydifferent | Low | Medium | High | Medium |
Timedifferent | 45-90 min | 1-2 h | 1-4 Wochen | 1-3 h |
Participantsdifferent | 2-8 | 3-10 | 6-30 Experten | 2-10 |
Formatdifferent | Workshop + async | Workshop | Async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | TOWS Matrix, Strategic Options, Priority Actions | Expert Forecast, Consensus Range, Assumption Notes | PESTLE Map, External Risks, Strategic Questions |
Tags1 shared | GrowthStrategyMarketPortfolio | StrategyAnalysisOptions | ForecastingExpertsDecisionStrategy | StrategyMarketAnalysis |