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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Three Horizons |  Business Strategy Value Chain Analysis |  Business Strategy PESTLE Analysis |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. |
Complexitydifferent | Low | Medium | High | Medium |
Timedifferent | 45-90 min | Halbtags-Workshop, dann iterativ | Half day | 1-3 h |
Participantsdifferent | 2-8 | 3-12 | 3-8 | 2-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Value Chain Map, Lever List | PESTLE Map, External Risks, Strategic Questions |
Tags1 shared | GrowthStrategyMarketPortfolio | StrategyInnovationPortfolioForesight | StrategyBusiness modelDiagnosisAnalysis | StrategyMarketAnalysis |