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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of Three Horizons with its method-specific working model.
Business Strategy
Three Horizons
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
LowMediumLowMedium
Timedifferent
45-90 minHalbtags-Workshop, dann iterativ60–90 min1-2 h
Participantsdifferent
2-83-122-84-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesHorizon map, Portfolio view, Initiatives per horizon, Resource planStakeholder Map, Engagement Plan, Risk NotesAlignment Map, Open Issues, Decision Questions
Tagsno overlap
GrowthStrategyMarketPortfolio
StrategyInnovationPortfolioForesight
StakeholdersAlignmentFacilitationChange
AlignmentStakeholdersStrategyFacilitation
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