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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Three Horizons |  Agile Specification by Example |  Business Strategy Business Model Canvas |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When business rules need to become precise, it ties language, example, and test together. It sorts work by value, risk, and delivery ability. The result is captured as an Example Table and Acceptance Tests. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 45-90 min | Halbtags-Workshop, dann iterativ | 60-90 min pro Feature | 1-2 h |
Participantsdifferent | 2-8 | 3-12 | 3-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Example Table, Acceptance Tests | Business Model Canvas, Assumption List, Business Hypotheses |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyInnovationPortfolioForesight | AgileRequirementsExamplesBehavior-Driven Development | Business modelStrategyValueInnovation |