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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Three Horizons |  Decision Making Force Field Analysis |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 45-90 min | Halbtags-Workshop, dann iterativ | 45-90 min | 2-4 h |
Participantsdifferent | 2-8 | 3-12 | 3-12 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Force Field Map, Change Levers, Risk Notes | Strategy Canvas, Value Curve, ERRC Actions |
Tags1 shared | GrowthStrategyMarketPortfolio | StrategyInnovationPortfolioForesight | ChangeDecisionStrategy | StrategyPositioningInnovationValue |