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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Three Horizons |  Growth Flywheel |  Growth Funnel Analysis |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 45-90 min | Halbtags-Workshop, dann iterativ | 60-120 min | 1-3 h |
Participantsdifferent | 2-8 | 3-12 | 3-8 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyInnovationPortfolioForesight | GrowthRetentionConversion | AnalyticsConversionGrowth |