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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy Three Horizons |  Business Strategy Business Model Stress Test |  Business Strategy Value Chain Analysis |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. |
Complexitydifferent | Low | Medium | High | High |
Timedifferent | 45-90 min | Halbtags-Workshop, dann iterativ | Half day | Half day |
Participantsdifferent | 2-8 | 3-12 | 3-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Stress Test Report, Action Plan per Scenario | Value Chain Map, Lever List |
Tags1 shared | GrowthStrategyMarketPortfolio | StrategyInnovationPortfolioForesight | StrategyBusiness modelRiskDiagnosis | StrategyBusiness modelDiagnosisAnalysis |