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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy SWOT Analysis |  Business Strategy Value Chain Analysis |  Business Strategy Blue Ocean Strategy Canvas |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed. |
Complexitydifferent | Low | Low | High | Medium |
Timedifferent | 45-90 min | 30-60 min | Half day | 2-4 h |
Participantsdifferent | 2-8 | 3-12 | 3-8 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | SWOT matrix, Strategic options, Action list | Value Chain Map, Lever List | Strategy Canvas, Value Curve, ERRC Actions |
Tags1 shared | GrowthStrategyMarketPortfolio | StrategyAnalysisMarketPositioning | StrategyBusiness modelDiagnosisAnalysis | StrategyPositioningInnovationValue |