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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy SWOT Analysis |  Growth Flywheel |  Growth Funnel Analysis |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 45-90 min | 30-60 min | 60-120 min | 1-3 h |
Participantsdifferent | 2-8 | 3-12 | 3-8 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | SWOT matrix, Strategic options, Action list | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyAnalysisMarketPositioning | GrowthRetentionConversion | AnalyticsConversionGrowth |