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| Criterion |  Business Strategy Ansoff Matrix |  Business Strategy SWOT Analysis |  Decision Making Decision Framing Workshop |  Business Strategy TOWS Matrix |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 45-90 min | 30-60 min | 60-120 min | 1-2 h |
Participantsdifferent | 2-8 | 3-12 | 4-10 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | SWOT matrix, Strategic options, Action list | Decision Frame, Decision Question, Criteria List, Evidence Plan | TOWS Matrix, Strategic Options, Priority Actions |
Tagsno overlap | GrowthStrategyMarketPortfolio | StrategyAnalysisMarketPositioning | Decision framingAlignmentCriteriaOptions | StrategyAnalysisOptions |