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| Criterion |  Business Strategy Ansoff Matrix |  Facilitation Storytelling |  Business Strategy GAP Analysis |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When an insight needs to have an effect, storytelling translates dry facts into a comprehensible development. It combines context, tension, and consequence into a form that people remember and pass on more easily. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Low | Medium | Medium | Medium |
Timedifferent | 45-90 min | 45-120 min | 1-3 h | 1-2 h |
Participantsdifferent | 2-8 | 1-6 | 2-8 | 4-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Narrative Outline, Key Message, Story Arc | Gap Matrix, Action Plan, Risk Notes | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | GrowthStrategyMarketPortfolio | CommunicationNarrativeStakeholdersFacilitation | StrategyAnalysisPlanning | AlignmentStakeholdersStrategyFacilitation |