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Criterion
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration for Starfish Retrospective
Agile
Starfish Retrospective
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of a team retrospective with three separate Start, Stop, and Continue areas and a shared action list.
Agile
Start Stop Continue
Purposedifferent
The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When improvement options need to be sorted more finely than just start and stop, it brings observations into clear kinds of action. This makes visible what should be done more, less, newly, or continued.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When a team wants to deliberately adjust its working behavior, it makes habits visible and assessable. It focuses on concrete changes instead of diffuse mood.
Complexitydifferent
LowLowHighLow
Timedifferent
45-90 min45-90 min1-4 Wochen30-60 min
Participantsdifferent
2-84-121-63-12
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop
Outputdifferent
Ansoff Matrix, Growth Options, Risk NotesStarfish Board, Practice Changes, ExperimentsExperiment results, Decision log, Learning summaryStart Stop Continue Board, Improvement Actions
Tagsno overlap
GrowthStrategyMarketPortfolio
RetrospectiveImprovementExperimentsTeam
ExperimentsGrowthAnalyticsValidation
RetrospectiveImprovementTeamReflection
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