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| Criterion |  Business Strategy Ansoff Matrix |  Product Discovery Smoke Test |  Business Strategy Three Horizons |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Low | Low | Medium | Medium |
Timedifferent | 45-90 min | 1-5 Tage | Halbtags-Workshop, dann iterativ | 1-5 Tage |
Participantsdifferent | 2-8 | Nutzertraffic | 3-12 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop | Async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Interest Metrics, Conversion Signal, Learning Note | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | GrowthStrategyMarketPortfolio | ValidationExperimentsDemandGrowth | StrategyInnovationPortfolioForesight | ValidationExperimentsDemandDiscovery |