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| Criterion |  Business Strategy Ansoff Matrix |  Product Discovery Smoke Test |  Product Discovery Learning Card |  Growth Growth Experiment |
|---|---|---|---|---|
Purposedifferent | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitydifferent | Low | Low | Low | Medium |
Timedifferent | 45-90 min | 1-5 Tage | 25-40 min | 1-2 Wochen |
Participantsdifferent | 2-8 | Nutzertraffic | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Ansoff Matrix, Growth Options, Risk Notes | Interest Metrics, Conversion Signal, Learning Note | Learning Card with evidence and next action | Experiment card, Result summary, Next bet |
Tagsno overlap | GrowthStrategyMarketPortfolio | ValidationExperimentsDemandGrowth | ExperimentsValidationDiscoveryLearning | MarketingGrowthExperimentsLearning |